On behalf of Pfizer Animal Health Global Poultry, we teamed up with the US publisher Watt to provide an educational theme to its participation at the Latin American Poultry Congress in Argentina.

The main thrust of the campaign was a series of webinars held in Spanish, during the second half of 2011, and the production of an eight page supplement in the Spanish title, Industria Avicola. Nearly 1,000 people registered for the webinars and more than 80 per cent of the audience stayed online for the duration of each of the one hour programmes.

The series was promoted on www.WATTAgnet.com as well as through e-newsletters.  It was particularly interesting to note that there were a significant number of people from across the continent who also chose to download the archive material which was made available following the events.

Because of the success of the series, we are currently working with Pfizer Animal Health to review additional opportunities for running similar webinars on a more global basis during 2012.