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ABOUT US

A full service PR, digital and creative communications agency, with a difference...

Perhaps the most distinctive thing ‘about us’ as a PR agency, is that we are never ‘about us’.

We don’t enter PR awards, we don’t announce new client wins and we NEVER cold call!

Our reputation is built purely on the results we achieve, year after year.

And the vast majority of our work comes to us via personal recommendations – both from clients and journalists.

With 60 years’ experience under our agency belt, we truly understand the needs of clients, the needs of journalists and the needs of audiences – and we work really hard to satisfy all three!

Our senior team are all former journalists, so we know exactly what makes the news and how to deal with stories – in good times and bad.

And all of our people are passionate, proactive and flexible, with media contacts in our key sectors that are second to none.

While the average PR agency and client relationship is still around two years, our average is 10 years. We think that says more ‘about us’ than we ever could. So we’ll stop there.

The media coverage Garnett Keeler has secured us has been very, very impressive. They also give us brilliant advice and get us coverage that couldn’t be better, even if we were writing the articles ourselves.
Bruce Dickinson, ChairmanCaerdav
The service we get from Garnett Keeler is first class. They just understand us, and what we need.
Andrew French, Sales DirectorMichelin Tyre plc
Working with Garnett Keeler for over two decades has been nothing short of delightful. Their refreshing approach and commitment to their work leave a lasting impression each time we connect.
Helen Beggs, Publisher / Managing Director 4SM Media
Garnett Keeler are the only holder of a CMS platinum award which recognises 20 years of continuous commitment to excellence in PR practice.
The PRCA
I have partnered with the Garnett Keeler team many times for over 10 years. They always provide high-quality communication and multimedia support, while showing sharp industry knowledge. I look forward to many more years of collaboration.
Joseph HarveyLeading journalist in the animal health industry

The Public Relations and Communications Association (PRCA) is the world’s largest and most influential PR professional body. All members are bound by a professional charter and codes of conduct, and all have to undergo a rigorous audit process every year, known as the Communications Management Standard (CMS).

The CMS combines elements of ISO9001 and Investors in People with criteria specific to a PR and communications consultancy.

According to the PRCA, achieving the CMS is proof you have a well-run business with all the correct systems and structures in place. They say: “It gives clients peace of mind that they are buying a professional service from a PR and communications company that is committed to excellence.”

Garnett Keeler has achieved the CMS for 20 consecutive years and as a result we’ve been awarded the Platinum CMS.

At the time of this being awarded (December 2023) we are the ONLY agency in the world to have earned this milestone!

True partnerships

It is no coincidence that many of our client relationships have lasted more than a decade, and some for more than 30 years.

We pride ourselves on becoming a true extension of our clients’ teams, and in being a continuous source of strategic advice, creativity and passion.

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Culture at Garnett Keeler

Our mission is your story, and that’s what drives us to AMPLIFY the brands we work with – but it doesn’t stop there. AMPLIFY is also the driving force behind our team.

By fostering authentic relationships, by making memorable moments, and by delivering excellence, we build lasting connections and make a positive impact within both our agency, and the industries we work in.

get to know us

your team

Mike Keeler

Chairman

Mike Keeler

Mike joined the agency after spending his early years as a journalist on an evening newspaper and many weekends covering motorsport events for a variety of news outlets. It was working on a ‘day off’, assisting with media activities at the London Motor Show for AC Cars, a Garnett Keeler client at the time, that convinced him that PR was a path he wanted to pursue. 

In his role at the agency, and now as Chairman, Mike has managed a variety of PR activities for clients on a global basis including throughout the Americas, Europe, the Far East, Africa, Russia and Australia. 

In 2018 Mike led the agency’s work on the production of a quarterly newsletter produced for veterinary surgeons in Nigeria, Tanzania, Ethiopia and Uganda. This will always remain a key moment, as when the first issues were produced it was met with tremendous excitement by the recipients who could not believe they now had their own country-specific publication. 

James Keeler

Managing Director

James Keeler

James is MD of Garnett Keeler PR, the third generation of the family to lead the agency. He officially joined the business in 1999 but recalls spending his school holidays, from the age of 10, helping to photocopy and pack press releases. Growing up immersed in agency life, he knew that he wanted to join the business at the first opportunity.  

That early exposure instilled a passion for delivering outstanding client work and providing the media with first-class support, whether working for major global brands or ambitious smaller businesses. James has played a key role in evolving the agency’s offer, with a particular focus on its social media and wider digital capabilities. 

In 2014, James was invited to join Transaid as a Trustee, serving on both the Board and Finance & Management Committee ever since, alongside the agency’s role as the charity’s pro‑bono PR agency for more than 25 years. In May 2026, he was lucky enough to visit Transaid’s life-saving projects in Zambia for the first time. 

Outside work, James enjoys watching his children play sport, holidays in remote places, and life with the family’s first dog, NASA – a Cavalier King Charles Spaniel. 

Pippa Moraitopoulos

Associate Director

Pippa Moraitopoulos

With a background as a senior political journalist at BBC News, Pippa brings strong judgement, strategic insight and an instinct for compelling storytelling. She plays a key role in shaping client strategies and delivering meaningful results, combining creative flair with a clear understanding of what drives value and impact. 

Pippa values the ability to build genuine, long-term relationships with clients, journalists and colleagues, and work collaboratively to shape ideas and deliver tangible results. She strives to be a reliable partner, focused on delivering outcomes that support reputation, growth and long-term goals. Her approach is defined by going beyond the brief to add value and turn strategy into action.  

She’s motivated by contributing to high standards across the agency’s sectors, through responsible and authentic storytelling that creates value and impact. Pippa finds little else more rewarding than seeing strong results come together and knowing that the team’s hard work is making a tangible difference. 

Away from Garnett Keeler, Pippa enjoys spending time with her young family, playing netball and being pet parent to Oscar (their fabulous ginger and white cat who rules the house). 

Gary Baker

Senior Account Director

Gary Baker

Gary joined Garnett Keeler as an Account Manager from magazine publishing back in 2016. Since then, he has put his experience working on B2C and B2B titles to good use, using his understanding of what makes a good story to deliver results for his clients in both the automotive and aviation sectors. 

Having worked with words his entire career, the chance to continue to do so, specifically by unlocking engaging stories to showcase the businesses he works with, remains the driving force behind everything he does. Writing has also been joined by a host of other skills – from social media through to video production – ensuring he delivers the full remit of services that Garnett Keeler prides itself on. 

As a Senior Account Director, Gary looks to share his varied experience with both his team and his clients, offering strategic advice. A lover of all things sport, when not buried in a press release, you’ll find him on the terraces of his local non-league team, Dulwich Hamlet, watching them once again fail to gain promotion. 

Dan Jones

Senior Account Director

Dan Jones

Dan spent more than 15 years in regional and national newspaper roles before switching to PR, so he understands what makes a good news story and how best to tell it. Bringing clients stories to life, knowing the media landscape and how to write engaging content, are some of his key skills.  

Dan comes from a family of journalists, and the skill of communication and understanding the importance/influence of the media is in his blood. Delivering a top-class service for the agency, and subsequently the clients he works with, is something he prides himself on.    

Having been with the agency for the best part of a decade, Dan oversees some of our most long-standing accounts on the commercial vehicle side of the business, guiding decision making for both clients and the wider agency team. He understands the sector, the needs of our clients and what the media are looking for.  

When not working, Dan enjoys spending time with his wife and two teenage kids, walking the dogs, and playing or watching sport (mostly the latter these days). 

charlotte baker

Account Director

Charlotte Baker

Charlotte brings a background in journalism, having trained and worked across broadcast, including with the BBC and LBC News. She supports both animal health and automotive clients and teams by shaping clear strategies and turning complex information into stories that people can understand.  

She thrives on the variety of the role, one week shaping social media plans, the next attending global events or running scientific meetings. It’s fast-paced, ever-changing, and exactly how she likes it. 

Her approach is driven by building close, long-term relationships and getting to know brands inside & out, paired with a journalist’s instinct to ask the right questions and spot what will set them apart. It’s important for her that clients know she’s in their corner, championing their goals, understanding what matters most, and making sure their presence stays true to who they are.  

Outside of work, Charlotte enjoys travelling across Europe and Asia. She has two big, fluffy cats, loves to get stuck into a good book and going on walks in the Surrey hills. 

martin spencer

Creative Director

Martin Spencer

Martin brings a strategic and creative edge to everything the agency produces. His expertise lies in brand identity, visual storytelling and creative direction, shaping how clients look and feel across every channel. 

He regularly translates complex messages into compelling, on-brand creative, whether that’s a campaign concept, a piece of content, or a full brand refresh. Bringing equal rigour to big-picture strategy and the fine detail of execution, Martin helps to produce work that stands out and drives results. 

No two briefs are the same, and there’s real satisfaction in finding the creative angle that makes a client’s story land. Martin particularly enjoys the collaborative nature of the role, working with a team that genuinely cares about the quality of what it produces. 

Outside work, Martin is kept busy by three adult children and a grandson. He is a long-suffering Crystal Palace fan, shares his home with Ruby (a dog who has firmly adopted the agency’s office as her second home) and Nigel, a tortoise of notably few words but considerable gravitas. 

Jamie Richards

Head of Development

Jamie Richards

As Head of Development, Jamie leads the technical delivery of client projects. His core expertise is the TALL stack (Tailwind CSS, Alpine.JS, Laravel, and Livewire), backed by over two decades of PHP experience — covering everything from SaaS platforms and APIs to NativePHP desktop and mobile apps. Jamie sets the technical direction on projects, reviews code and works alongside developers to solve the trickier engineering problems.  

For clients, he's the senior technical voice they can talk to directly – someone who gives a straight answer on what's possible, what's risky, and what's worth doing. He enjoys the fact that no two days are the same – one project might be a new SaaS build, the next a tricky API integration – as well as getting hands-on with new technologies. 

Jamie lives on the Gower Peninsula in Swansea. Outside of work, you'll find him in his greenhouse or exploring the Gower coastline. 

Joe Clarke

Senior IT Manager

Joe Clarke

Having joined fresh from school in 1987 and working through Windows DOS 2.03 through to Windows 11 and MacOS Tahoe, Joe brings great knowledge of IT to the company.  

Keeping the systems running with as little friction as possible is a core task, helping everyone in the agency from simple computer issues through to aiding clients with technical queries. Also working closely with our partner agencies, Joe will handle it all in his stride. The role plays directly to his passion for all things IT, where every day feels different – and that’s what he enjoys most.  

Joe has a keen eye and makes for a fantastic proofreader. In his spare time he can be found in his hometown of Marlborough, along with wife and Jackaranian, Twiglet. 

Amy Freeman

Head of Social Media

Amy Freeman

As Head of Social, Amy leads social strategy across more than 20 client channels. Supporting brands to grow their online presence through a blend of organic and paid activity, her expertise lies in combining creativity with clear performance goals.  

She particularly enjoys the balance of creative thinking and analysis in her role. Her satisfaction mostly stems from developing content ideas and video-led social strategies and then reviewing performance to understand what’s resonating (and what’s not). She uses this data to inform the team’s decisions and guide future content and campaigns across the agency. 

Outside of work, Amy enjoys going to the gym, running, travelling and reading, and spends a lot of her free time with her Maltipoo, Bailey, who keeps her busy! 

Jack Hunsley

Senior Account Manager

Jack Hunsley

Jack’s key expertise is turning complex automotive and commercial vehicle technology into clear, compelling content, drawing on strong editorial judgement as a former Cardiff University-trained news and motoring journalist. He helps clients by leading day-to-day account delivery, protecting a consistent brand voice, and producing press releases, case studies, features, advertorials, brochures, and more to earn coverage and build brand credibility. 

Jack enjoys getting under the skin of new products and features, turning technical information into clear, concise copy that resonates with journalists and audiences. 

Outside of work, Jack is a husband and dad to two young boys, with a dog also keeping the household on its toes. He is also a keen motorsport fan, with a particular interest in Formula One. 

Chris Druce

Account Manager

Chris Druce

Combining technical knowledge with strong writing and interviewing skills, Chris produces a range of copy, video and graphics to reinforce clients’ key messages and drive business.  

Across his work as a business journalist, PR specialist and research analyst, content has been the throughline – and he brings a clear ability to identify, create and communicate it in an engaging way. He finds meeting and speaking with a wide range of clients and their customers invigorating. There’s great satisfaction in telling their stories and seeing the reach they have.  

Before joining the agency, Chris spent eight years working, ultimately, as Group News Editor on Commercial Motor and Motor Transport, granting him an in-depth understanding of road transport. 

Interests include live music, cinema, gaming and running further than he should. 

Aliza Rabbani

Account Manager

Aliza Rabbani

Aliza brings a warm, human touch to her client relationships, translating goals into meaningful stories – and with a clear knack for pitching them to journalists. Both a team member and mentor to her clients and peers, she creates impactful content with a strategy that delivers real results. 

Aliza most enjoys engaging with people from different countries, backgrounds, and industries, with every day offering an opportunity to learn something new and gain a fresh perspective. Outside of work, she’s kept on her toes by her Turkish Angora cat, Pretty Princess – together, they’re the PR world’s answer to Legally Blonde’s Elle Woods and Bruiser! 

Hayley Gibson

Account Manager

Hayley Gibson

Hayley has extensive PR experience across both consumer and B2B sectors, with international experience spanning global consumer brands in Dubai to specialist animal health brands in the UK. The throughline connecting these roles is her strength as a storyteller, identifying unique angles and crafting compelling narratives that bring complex ideas to life in an engaging way.  

Hayley helps clients translate complex, highly technical products into clear, compelling stories of innovation. By simplifying specialist subject matter and shaping it into accessible, engaging content, she ensures technical ideas resonate with wider audiences and deliver real impact. The opportunity to tell stories, shape narratives and amplify the work clients are doing is what Hayley enjoys most.  

Raised in the Middle East, Hayley lived in Dubai for 12 years, where her first-ever client was The Walt Disney Company. Outside of work, she’s a self-confessed Swiftie and avid bookworm. 

Bronagh Murphy

Account Manager

Bronagh Murphy

Drawing on her background in marketing communications and content writing across both profit and non-profit sectors, Bronagh brings a strong ability to craft clear, compelling messages that resonate with a wide range of audiences. Day-to-day, Bronagh shapes narratives, develops audience-focused content, and turns ideas and information into strategic, impactful copy. 

What she enjoys most about the role is the variety of work, as no two days are the same. She finds it exciting to work across a diverse range of projects and seeing them come to life from an initial conversation or idea (and working with such a great team helps, too!). 

After hours, Bronagh loves getting lost in a good novel or going on a hike. 

Caroline Lott

Account Manager

Berley george

Financial Controller

Berley George

Berley has been the Financial Controller of Garnett Keeler since July 2019, working closely with Mike and James, as well as teams across the business to ensure the smooth and secure operation of all financial functions of the agency. 

Over his career, Berley has always strived to provide trusted financial oversight and to act as a key point of contact on matters relating to accounts receivable and payable, company expenses, and financial administration. Known internally for his reliability and responsiveness, Berley plays an important role in maintaining the robust financial foundations that allow Garnett Keeler to focus on delivering long‑term value for its clients and partners.  

Outside of work and family, Berley has a passion for cars and regularly helps organise a national car owners club with whom he attends meetings across the UK and takes his own 1990s cars to place on display.  He is also a keen supporter of West Ham United and an active member of his local church.  

Helen Cowleard

Business Support & Events Manager

Helen Cowleard

Helen’s expertise spans event management across all clients, alongside overseeing the day-to-day running of the office and providing support to the wider team. This support includes handling daily requests with precision, fully understanding client briefs, and identifying tailored solutions that deliver the best possible outcomes. 

No two days are ever the same, and Helen enjoys this variety and the dynamic nature of her role. From event management to issuing press releases and producing coverage reports, the position offers continual challenge.  

Playing a key role across the business and contributing to multiple areas of the company is a privilege and a responsibility Helen greatly values and enjoys. 

Millie Saha

Social Media Manager - Paid Specialist

Millie Saha

Millie works as a day-to-day contact for clients' social media activity, enjoying both paid and organic campaigns, but stepping up as the agency’s paid specialist. 

She has a proven track record of increasing reach and engagement through strategic organic media and helping sales through paid media campaigns with a focus on brand image and personality. 

Millie enjoys getting into the nitty-gritty of what makes a brand tick, looking at why someone would want to follow or engage with them on social media and creating complementary strategies. 

When working from home, Millie is aided by her two feline assistants, Nyx and Zagreus. 

Natalie Ganshert

Senior Account Executive

Natalie Ganshert

Natalie is our filming expert, travelling across the UK to film with clients and their customers to create engaging video content. She is also our in-house speechwriter, coming from a background working with politicians, with an ability to master anyone’s voice.  

Alongside managing and producing a range of written and video content to build client brands, Natalie most enjoys the face-to-face side of her role – working closely with the agency’s pro bono charity client Transaid, feeling part of the team, and hearing their stories firsthand. 

Natalie moved to the UK from the US in 2021 and, outside of work, enjoys politics and reading. 

Aidan Freeman

Social Media Executive

Aidan Freeman

Aidan specialises in planning and creating engaging social media content across a variety of platforms for animal health and automotive brands. From adapting press releases into digestible social copy to transforming long-form interviews into attention-grabbing short-form videos, Aidan ensures the client’s voice is clearly translated and resonates across digital channels. 

His favourite part of the job is the variety and creative freedom, whether that’s reimagining client messages or crafting standout video content. Outside of work, Aidan is a music enthusiast (with a Bachelor’s to prove it), spending his time writing songs and playing the guitar. 

Jess Jones

Administration Assistant

Jess Jones

Jess has built a strong foundation in administration throughout her career and is highly motivated by supporting others. Her role focuses on preparing and distributing press releases, as well as monitoring, collating, and reporting on media coverage and performance data. 

She provides reliable administrative support with a strong focus on accuracy and attention to detail, helping colleagues manage demanding workloads more effectively. Jess enjoys the opportunity to collaborate across the team and gain insight into how different sectors operate from both internal and external perspectives. 

Outside of work, Jess is an abstract painter and enjoys spending time with her daughter, particularly when creating and exploring new ideas together. 

Want to work with us?

As an agency with a strong reputation for outstanding delivery, we’re always on the lookout for talented people to join our team.

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