Creating and contributing to communities

Social media offers huge potential for your business to engage directly with your target audience, build relationships and foster trust.

However, many B2B brands are still failing to maximise its potential, typically due to a lack of understanding, a lack of expertise, a lack of resource or because teams find it completely overwhelming.

That means your business is missing out on being part of the conversation, and part of the solution. A 2023 survey by the Content Marketing Institute revealed 78% of B2B marketers find social media valuable for generating leads.